HotelThe Pure

[SaschaT, 21.05.2006] The magazine lists the "Pure" in its 2006 hot list of new and cool hotels, claiming it to be "without doubt the hippest new hotel in town". The 19th-century factory building with its "elegant facade" is said to house "virginal interiors". The interior design unveals "touches of humour" by breaking the all-white lounges, floors and Thasso stone counter which links bar and reception by "porcelain stag's-head coat hooks and video projections". The rooms have few decorative touches: "only huge mirrors and LCD flat-screens hang on the walls". They feature a on-demand media jukebox for "practically limitless music and videos".

(issue May 2006, page 200)