Detailed review by jipp05
Dam square is the natural tourist centre of Amsterdam where you can get easy access to the other sights of the city and where the majority of hotels are clustered. It is also where the city meets for special occassions such as Queen's day and new years eve.
There are a few sights to see at the Dam but the main reason most tourists will be here is because of the restauants and hotels in the area.
The Royal Palace is located on the Dam and unlike a lot of European Royal Palaces it isn't completely closed off and you can actually go right up to the front door and get a good look t the facade of the building. The original colour of the building was white but due to polution over the years it has turned it into a dark grey colour. This colouring actually adds to the building making it look more dramatic and impressive. You can actually go into the palace at certain times but not when Queen Beatrix is in residence but it has always been closed when I have been there so I've only ever been able to admire the building from the outside.
The Dam is also where you will find De Bijenkorf which is the main department store of the Netherlands. The one on the Dam is housed in a beautiful historic building and inside has a huge collection of designer goods for sale.
The Nieuwe Kerk is a stunning 15th gothic century church that is well worth a visit. Inside you will find an exhibition space where they have an ever changing collection of art on display. This was free to enter and something I really enjoyed and the old church really makes a different and special space for showing art.
You will also find the Dutch Madame Tussaud's which although fun pales in comprison to the London one.
The best thing to do on the Dam especially on a sunny day is to just sit on one of the outdoor terraces with a beer and people watch.